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How to launch an online selling business?

Are you interested in launching an online selling business? it doesn’t matter whether you are interested in creating a brand new business on the World Wide Web or you want to expand your existing business venture on the Internet, there are a few things that you must take into account. To make things easier for you, we have created a basic guide that will help you start selling products online right away. Follow these steps to your online business success.

Identify the products/services you would like to sell online

If you take a close look at the online market, you will notice that almost every kind of product or service is offered in online stores. In case you already manage or own a land-based business and your offer is not present on the Internet, you should know that the competition is probably doing this and you are losing a lot of money. Even if you don’t want to sell products/services online, you should establish a site which you can use for branding and advertising purposes.

sell online

Land-based stores are able to attract hundreds or even thousands of clients. But, the truth is that with an online store, you can get access to millions of people not only from your country but from all over the world. With the help of the Internet, you can become part of the global marketplace. Creating an eCommerce website will help you boost sales and unlock markets that are impossible to unlock in the physical world.

Keep in mind that you can sell almost anything online. Only sky is the limit when it comes to selling things online. From digital products to books and computers – you can choose from a wide range of products. This means that with the help of online stores, the opportunities are unlimited. You just need a good business plan and a site.

Register a domain name

Next, on the list of this online business venture, we have the domain name. This is actually the web address which is used by users in order to load your website. When you are registering a domain name, you are actually leasing it for a specific period of time. in most cases, people are registering domain names for a year or two, but this period can be extended. You will find many reliable registrars on the market like NameCheap or GoDaddy for example. Don’t forget to use their availability checker because there are thousands of registered domain names and there’s a chance that the domain name you have in mind is already registered. Additionally, you should check whether there are sites with similar names out there. You definitely don’t want to create confusion.

online selling

Choose a web hosting service and create an online store

Just like in the case of registrars, there are many web hosting providers too. As a matter of fact, many of the domain name registrars are offering deals like this. In any case, you should stick to the ones that have good eCommerce web hosting plans. Of course, you will have to compare a few of them in order to find the best deal for your business. The best way to do this is to check the reviews provided by users. There are specialized review websites where you can find additional information that can help you make the right decision. Obviously, using a web hosting provider with many negative reviews is a big no-no. If you use the search engines like Google or Yahoo, you’ll find many how-to guides that can help you. In any case, you should be focused on an affordable, reliable and reputable web hosting provider.

The next step in this process is to find a good eCommerce platform. For example, Shopify is a platform which is used by literally thousands of stores around the globe including online stores from the UK, the USA, India, Canada, etc. There are other useful platforms like this including WooCommerce, Volusion, Magento, and BigCommerce and most of them are easy to use. When it comes to Shopify, you don’t need special knowledge to build an eCommerce website and start selling things online. This option comes with a free trial period which lasts 14 days which is more than enough to find out whether this platform meets your requirements.

Get a merchant account and shopping cart software

The good thing is that the market is loaded with good shopping cart software solutions. These solutions are crucial for managing online orders. With their help, every customer has an opportunity to buy the products found in your online store with the help of credit cards or debit cards or payment services like Google Checkout, PayPal or Skrill.

In the beginning, most sellers are using PayPal as a method of payment. However, once their online stores start expanding they realize that they need a payment gateway as well as a merchant account in order to accept card payments. It’s easy to find what kind of services you can use on the platform you’ve selected. Keep in mind that you must have an SSL Certificate to accept this kind of payments, but most of the platforms we’ve mentioned above have such certificates.

Promote your online business in different ways

As you can see, it’s not very difficult to launch an online selling venture, but what’s more difficult is to attract customers. This makes sense because there are literally tens of thousands of eCommerce sites out there and the competition is fierce. If you want to stand out and get noticed, you will have to invest in promotion. Luckily, there are many effective ways to promote and market your online store. Some of these methods are completely free like writing blog posts, participating in forum discussions, being present on social media, etc. Of course, you can also invest in paid advertisements in the form of banners, Pay-Per-Click campaigns and more. A combination of these two methods (paid and free) should be helpful.   


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